Lifeforce

Wellness brand Lifeforce is a health-optimization platform built for people in mid-life. It integrates at-home diagnostics, experienced functional medicine doctors, bioidentical hormones, peptides, custom-built nutraceuticals, and performance coaches to guide members through personalized plans customized to each member's biology, lifestyle, and goals.

Lifeforce is at the center of a number of shifts: consumers proactively addressing healthcare, technological advancements in diagnostics, and a deeper clinical understanding of certain nutraceuticals and pharmaceuticals.